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“ Mooooove over old milk there's a new milk in town." She uddered ”

L Dub NPRThursday, December 25, 2014 4:18 AM

NPR2014-12-29T00:25:06.000Z

Cows rotate in the milking parlor at Fair Oaks Farms, a large-scale dairy and tourist attraction, near Rensselaer, Ind.

Coca-Cola got a lot of attention in November when it announced that it was going into the milk business. Not just any milk, mind you: nutritious, reformulated supermilk.

It also invited ridicule. "It's like they got Frankenstein to lactate," scoffed Stephen Colbert on his show. "If this product doesn't work out, they can always re-introduce Milk Classic."

Fairlife milk, shown here on sale in Minneapolis, Minn., in April, is a partnership between Coca-Cola and Select Milk Producers, a dairy cooperative that owns Fair Oaks Farms.

Fairlife milk, shown here on sale in Minneapolis, Minn., in April, is a partnership between Coca-Cola and Select Milk Producers, a dairy cooperative that owns Fair Oaks Farms.

In fact, the idea for New Milk didn't come from Coca-Cola at all. It emerged from a huge, high-tech dairy farm in Indiana.

That dairy, called Fair Oaks Farms, doubles as America's one and only dairy theme park, a bit of Americana that interrupts a monotonous stretch of Interstate 65 between Chicago and Indianapolis.

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